Our Story

Less Brand. More Idea.

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More than simply a brand or an apparel line, Ignite Life aspires to be a culture, a way of life… an attitude. Less brand, more idea. Clothing and accessories created for those who aspire to inspire.

Forget where you’ve been. Where’re you going?

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Ignite Life is about living inspired and encouraging those around you to do the same. We’ve spread stoke in many ways since our formation in early 2011. First participating in and teaching the sport of hang gliding on the Outer Banks of North Carolina. Then, to reach more people with our inspired message, we began to harness the power of the internet with uplifting video and photo content. A full blown media production company was formed, our sister company Ignite Films. A few hats and tee shirts were printed to spread awareness of our effort. Then a few more. Then a few more. Ignite Life was born.

 

What ignites you?

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An individual's Ignite Life is simply what gets them out of bed in the morning, what Ignites them? There are no barriers to entry here. You don’t have to be a surfer, you don’t have to be a hang glider pilot, you don’t have to be a mountain climber to be part of our tribe. You simply have to live inspired. Only by igniting the light within yourself can you illuminate the world around you. Ignite the light within you.

ig·nite

to arouse or inflame an emotion or situation.